A few days later, when Jane takes a break from work and checks Facebook, she is surprised to see an ad for School A’s “Rising 8th Grader Summer BBQ” in her Facebook newsfeed. That’s weird, but kind of cool she ...
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Sometimes when we talk to schools about improving their digital marketing, they have trouble understanding and appreciating the value it can provide to their branding and recruiting efforts. It just sounds like additional work and an additional expense pushed by ...
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The world has changed. And we have all changed too. Especially in our research and buying habits. We hate to describe education as a “purchase” (because it is so much more than that), but it is helpful to think of ...
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Independent private school recruiting used to be simpler. It was certainly never easy. But it was simpler. It used to be that schools could control (to a great extent) what parents and kids heard and learned about their schools. Every ...
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