We help your independent private school effectively communicate its message in the digital environments your prospective families inhabit. This both builds your school’s brand and aids admissions. We help families find your school, understand its value for their children, and, ultimately, apply and enroll.
The independent private school admissions landscape has changed. It is not what it was 50 years ago. It is not even what it was a mere 10 years ago. A large part of this change involves the increasing importance of digital marketing in recruiting strategy success.
Schools that are not up to date in their digital marketing strategy are falling behind and losing the recruiting game.
This is where we can help.
These days, it simply isn’t enough to have a glossy brochure, a few newsletter mailings, and an open house. For better or worse, many families “shop” for their child’s school the same way they might shop for a new TV or find a new restaurant. They will run a few school-related searches to see what comes up. They might click on some internet ads that appear in response to their searches. They might read several review sites to see what others are saying about your school.