The digital era is upon us. Reach potential students, families and future donors online by running a Digital Advertising campaign. Schools run Pay-Per-Click (PPC) campaigns to have their ads seen in the search results on Google and other search engines. PPC campaigns can benefit not only a school trying to grow its digital presence, but can help them advertise specific programs, an event or information night, etc.
- Target by keywords, location and demographics
- Outbid your competition
- Only pay for clicks
- Remarket to website visitors
- Measure online advertising success by
- Impressions, clicks and conversions