From the Blog

By Ryan Caruso

How Geofencing Helps Schools Meet Their Enrollment Goals

Category: Digital Marketing

Every day, technology becomes a little bit more mobile. Parents drop off their kids at school with their phone active on their car’s dash and their smartwatch giving them calendar and email alerts. Notifications ding, alerting them of new social ...

Read More
By Ashley Casarella

Google’s New COVID-19 Features

Category: Digital Marketing

Did you know Google added new COVID-19 related features? Well, keep reading to learn of these new features and how they can help your business during this time!    Google has become a part of our daily and business lives, ...

Read More
By Ashley Casarella

Digital Advertising & Admissions

Category: Digital Marketing

“COVID-19 has changed the classroom environment and disrupted how we interact with others. Through online advertising, social ads, and online interactives, your school can be at the top of everyone’s search and begin to see even larger growth!”    Every ...

Read More
By Ashley Casarella

Digital Marketing During Crisis

Category: Digital Marketing

The initial chaos has somewhat settled, distance learning is well underway, and we’re all adapting to a “new normal for now”.  For those of us in marketing and communications, this means that all our content plans, editorial calendars, media buys, ...

Read More
By Ryan Caruso

SEO 101: What It Is & Why It Matters

Category: SEO

The term SEO has gotten much more attention in recent years, especially in the marketing sphere. However, many find those three capital letters to be confusing and a bit ambiguous. Well have no fear, the Connect.ED team is here to ...

Read More
By Ashley Casarella

A Prospective Parent’s Experience of a Private School’s Digital Marketing Strategy, Part 2

Category: Digital Marketing

A few days later, when Jane takes a break from work and checks Facebook, she is surprised to see an ad for School A’s “Rising 8th Grader Summer BBQ” in her Facebook newsfeed.  That’s weird, but kind of cool she ...

Read More
By Ashley Casarella

A Prospective Parent’s Experience of a Private School’s Digital Marketing Strategy, Part 1

Category: Digital Marketing

Sometimes when we talk to schools about improving their digital marketing, they have trouble understanding and appreciating the value it can provide to their branding and recruiting efforts. It just sounds like additional work and an additional expense pushed by ...

Read More
By Ashley Casarella

Why Digital Marketing, Part 2

Category: Digital Marketing

The world has changed.  And we have all changed too.  Especially in our research and buying habits. We hate to describe education as a “purchase” (because it is so much more than that), but it is helpful to think of ...

Read More
By Ashley Casarella

Why Digital Marketing, Part 1

Category: Digital Marketing

Independent private school recruiting used to be simpler.  It was certainly never easy.  But it was simpler. It used to be that schools could control (to a great extent) what parents and kids heard and learned about their schools. Every ...

Read More

Contact Us



    Interested In:

    (Click all that apply)

    SEOSocial AdvertisingSocial MediaWordpress WebsitesGeofencingDigital AdvertisingReputation ManagementCampaign Strategy