Families are searching for schools — and your online visibility could be the reason they book a tour or move on. With Google’s June 2025 Core Update now complete, how your school appears in search results has changed. It’s no ...
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Admissions & Search Trends September Is For Admissions — And AI: How Schools Stay Visible When Answers Appear Above the Fold September isn’t just admissions season anymore — it’s also a season of change for search itself. Families aren’t only ...
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Google Is Now Indexing Instagram Posts: What It Means for Your School Parents are searching for the right school—and now, your Instagram could help them find you. Google has officially started indexing Instagram content from public business and creator accounts. ...
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Every day, technology becomes a little bit more mobile. Parents drop off their kids at school with their phone active on their car’s dash and their smartwatch giving them calendar and email alerts. Notifications ding, alerting them of new social ...
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Did you know Google added new COVID-19 related features? Well, keep reading to learn of these new features and how they can help your business during this time! Google has become a part of our daily and business lives, ...
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“COVID-19 has changed the classroom environment and disrupted how we interact with others. Through online advertising, social ads, and online interactives, your school can be at the top of everyone’s search and begin to see even larger growth!” Every ...
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The initial chaos has somewhat settled, distance learning is well underway, and we’re all adapting to a “new normal for now”. For those of us in marketing and communications, this means that all our content plans, editorial calendars, media buys, ...
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The term SEO has gotten much more attention in recent years, especially in the marketing sphere. However, many find those three capital letters to be confusing and a bit ambiguous. Well have no fear, the Connect.ED team is here to ...
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A few days later, when Jane takes a break from work and checks Facebook, she is surprised to see an ad for School A’s “Rising 8th Grader Summer BBQ” in her Facebook newsfeed. That’s weird, but kind of cool she ...
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Sometimes when we talk to schools about improving their digital marketing, they have trouble understanding and appreciating the value it can provide to their branding and recruiting efforts. It just sounds like additional work and an additional expense pushed by ...
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