Google’s Update Decoded: What Schools Need to Know
With Google’s June 2025 Core Update now complete, how your school appears in search results has changed. It’s no longer enough to just “be online.” Your visibility now depends on how consistent, clear, and connected your digital presence is across every platform.
At Connect.ED, we don’t just hand over reports. We help you understand what they mean — why certain numbers matter more than others, and how all the pieces — Google Analytics, social media, meta data, and content updates — work together to impact your rankings.
What Changed
In June, Google rolled out a Core Update focused on rewarding pages that demonstrate clarity, accuracy, and value — especially for local searchers looking for timely, relevant information.
For schools, this means:
- Content consistency matters more than ever
- Program and event details need to be clear and current
- “Freshness signals” (recent updates) can give your rankings a boost
See the Flow
Before diving into the details, it helps to see the big picture.
The School Visibility Funnel shows how meta data, analytics, content updates, and other elements work together — narrowing your audience into highly interested families who take action. This framework helps you understand where each piece fits into your school’s overall visibility strategy.
3 Quick Wins to Improve Visibility
- ✅ Refresh your Open House & Admissions pages — keep dates, times, and highlights up to date.
- ✅ Clarify your program pages — explain what makes each offering unique.
- ✅ Post timely updates across channels — sync your website, Google Business Profile, and social media.
The Bottom Line
Google’s latest update rewards schools that keep their content clear, consistent, and connected across platforms. When you understand your data — and how each piece works together — you can make changes that actually move the needle.
Let’s review your visibility and prioritize the next right updates.
